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Rank Magic

Rank Magic

SEO for small and very small businesses.

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Home » What is Local Search Optimization? And how we can help.

What is Local Search Optimization? And how we can help.

You know everyone searches for your business before they walk into your store or call you. How do you guarantee they see you first in the search results? Through local search optimization.

What is Local Search Optimization?

Local listing sites - these citations help you rank better in local search.citation sites

If your business has a brick and mortar location, or you serve local customers at their locations, you need to understand the difference between local and normal search. How well you show up in local search is a combination of three things:

  1. Your overall SEO,
  2. Proximity of the searcher to your location, and
  3. Prominence of your citations across the internet.

Website content

Your web content needs keywords (search phrases) to rank at the top of search results. For local searches, we need to incorporate your address and the locations you serve as keywords throughout your website.

“Near me” searches

Your Google My Business listing is a top tool for local search. While you can’t control the proximity of your customer, you want to show up first if they search “realtors near me” in your town. And “near me” searches are being done more and more each year. We help you manage the listings like Google, Facebook, and Yelp that you need to show up for those searches.

Prominence

Prominence in your search comes from the breadth and consistency of your citations across the web that include your NAP (name, address, phone) information.

NAP - name,address & phoneWe search over 60 listing services that could have your details, make sure you’re listed, and ensure that the information is correct. If Google sees confusing variations of your company name, different addresses, or incorrect phone numbers on some of these sites, it can’t be sure which is right. And if Google is uncertain, it’s unlikely to show you as prominently. The more correct and consistent your info is on the internet, the higher you’ll rank.

Ranking for your business through standard search engine optimization can be more challenging if you work in a very popular field with lots of competitors. We’ll help you optimize to get those local customers in the door and on the phone.

Local Listing Citations Drive Business

Citations are your business listings across the internet, including directories, websites, local search engines, maps, mobile apps, and social media platforms. Run a free scan to see how your business appears online. We can help you develop a strategy to build citations, so local customers can find you easily.

How to show up when customers search for you locally on Google.

Click To Tweet

Key Factors in Building Local Citations

  1. Reviews
    Having many recent reviews makes your listing more appealing to search engines. This makes your business look active and busy, which gives you an edge over a seemingly inactive business.
  2. Products and services:
    Many local listing services help you by providing areas to share your services, logo, business hours, and more. With a robust listing, your business stands out from the rest, may show up higher in rankings on the map, and it will get more clicks than other, less helpful listings.
  3. Photos
    Not only do photos boost your local search optimization, they also help clients or customers make a decision to choose you over your competitors.
  4. Reviews, again
    Too often small business owners fail to appreciate the importance of reviews. Customers choose businesses based on reviews all the time (I’ll bet you do, too!). So encourage them to review you on popular places like Facebook, Google My Business, and Yelp. Being responsive to those reviews helps, too — especially if you receive a mediocre or poor review. Your concerned and helpful response to a review like that can turn it into a positive experience for the reader.

The Problem with Duplicate Listings

Duplicate listings or citations don't help your business. They hurt.Some business owners make duplicate listings intentionally, thinking they’re covering all of their bases. Sometimes duplicate listings happen by accident from sites that gather business information from “aggregators” like the White Pages or Dun & Bradstreet. Those duplicate listings often contain inaccurate or out-of-date information.  However, the key to a better search ranking is consistency and clarity; you don’t want to make Google choose which of two or more listings to believe.

How We Can Help With This

Rank Magic can provide you with an overview of how your business shows up across about 70 local search engines, directories, maps & apps and help you get started on updating any address or phone number changes that might have happened over the years easily correcting them all at once.

If you’ve recently changed locations (even a move down the street!), updating your Google My Business or Facebook listing isn’t enough. This is a manual process that you will need to manage. Many listing sites re-synchronize their information from aggregators like Dun & Bradstreet and may revert back to their original incorrect information after a few months.

Keeping your customers up-to-date with how to find you is critical to business success.

How the Yext Location Platform Can Help

Rank Magic will guide you through each piece of the local search optimization process. From website content to listing management, we will help you maintain your online image.

The Yext Location Platform completes the package as one of the top resources for managing your appearance in local search results.

Maintains your profile across every platform

The Yext location platform - local search optimization on steroidsMove locations recently? With Yext, you just enter your new address once, and it will be updated in over 60 locations across the internet. That means you won’t lose potential sales because of calls going to the wrong phone number.

Remember those platforms that revert back every few months? Yext  solves that by locking in your correct information. Set your information once, and that updates it everywhere on the network. And if it ever changes, just update it in the Yext Location Platform and the new info is reflected across the network of local sites almost immediately.

Review management

As we’ve mentioned before, reviews are one of the most important parts of managing your online presence. Yext alerts you to new reviews on all sites in the network so you can respond right away. Listings with owner responses to reviews receive higher rankings. And the Yext location service makes it easy to achieve that goal.

Learn more from this video, and run your free scan to get started:

Run a free scan to see how well your site is represented on Yext’s network of local sites. Just add your location information and click Scan Now.

Scan Your Location Now

 

Average Rating:
5.0
Total Number of Reviews:
6
 
  • January 16, 2023
    Jamie F
    Amazing Service! Bill and rank magic took my business to the next level by cleaning up my business information across the internet. My google search referrals went up 39 percent in just months of using RanK Magic!
    Rank Magic
    Thanks, Jamie. I'm thrilled, too, with your results so far. I look forward to continued improvement.
  • September 30, 2022
    Jennifer N.
    We are absolutely thrilled with the results we have gotten while working with Rank Magic. The nature of this type of marketing makes it a little challenging to measure results. However, for us we have a pretty solid way to know that this is working. Since starting with Rank Magic we have been able to reduce our monthly spend on our paid advertising because our organic traffic has increased to the number of visits we used to get on the paid traffic. We would recommend Bill and his team to anyone who wants to increase their website traffic and grow their business
    Rank Magic
    Thanks, Jen. I'm pleased with what w've achieved for you so far and look forward to increasing your visibility and traffic even more.
  • March 10, 2022
    Zuri, P G
    Bill offered very thorough information in my consultation and provided me with varying levels of information on how to get started getting the best from my website. Looking forward to working with Rank Magic in the future.
    Rank Magic
    Thanks, Zuri. If you plan to act on any notes you took during your audit, feel free to call me with questions; there's no need to wait until we're working together on a billable basis. I'm eager to see you showing up on Google.
  • March 4, 2022
    Ryan M
    Bill Treloar and his team are fantastic! Our SEO rankings have improved a lot since we hired Rank Magic!
    Rank Magic
    Thanks, Ryan. It's a pleasure to work with you and your success is gratifying to me, too.
  • March 2, 2022
    Jamie F
    wonderful and concise information. Very focused on what I am doing well and what needs to improve and how RankMagic can help.
    Rank Magic
    Thanks, Jamie. I'm glad you found our session helpful. I look forward to helping you bring in much more business from local searches.
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19 Comments
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Xian Gaz
Xian Gaz
1 year ago

Being responsive to those reviews helps, too — especially if you receive a mediocre or poor review like Duct Cleaning Las Vegas NV

0
Bill Treloar
Bill Treloar
Reply to  Xian Gaz
1 year ago

That’s absolutely right! In fact, see my post on Respond to Reviews and Get More Business

BTW, I did notice your sneaky attempt to get a link to your own business in your comment. That’s disapproved of by Google — and by me — so I’ve disabled the link. It’s always dangerous to try and put one over on Google.

0
Crawlspace
Crawlspace
1 year ago

You have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you.

0
Virgie Lyn
Virgie Lyn
1 year ago

The key to a better search ranking is consistency and clarity; you don’t want to make Google choose which of two or more listings to believe. Check our site

0
accountant near me
accountant near me
1 year ago

That is really true. I’ve been doing backlinking for SEO and that is also one factor.

0
diploma in engineering
diploma in engineering
1 year ago

Thank you very much for publishing this of article, I like your article very much. Your post is very informative and helpful. diploma in engineering

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