Search engine optimization for small and very small businesses.

The Rank Magic SEO Team

Rank Magic is a small company, which permits us to offer truly personalized service. Here’s a brief introduction to the people who make Rank Magic work.

Bill TreloarBill Treloar is the owner and principal SEO consultant at Rank Magic. Bill provides unlimited phone support to clients and their web teams to implement on-page SEO. Throughout your relationship with us, Bill is ready to offer explanations and advice on anything related to your website marketing.

Bill holds a bachelors degree in psychology from Rutgers University  and an MBA in management from Fairleigh Dickinson University. He has wide experience managing both technical (information technology) and non-technical (insurance and marketing) organizations. Bill has been president of the New York Enterprise Developer Users Group, a member of the Corporate Advisory Board of the Technology Managers Forum, and an editor for an international special interest group for home winemakers in Mensa. He recently served on the Board of Trustees for the Hanover Area Chamber of Commerce.

He’s widely published in technical and business oriented publications, including having written a feature article for Entrepreneur Magazine’s web site and has been quoted more than once in the syndicated newspaper column “Ask the Small Business Professor”.

Bill enjoys cycling, music, reading, and (of course) wine, and lives in New Jersey (and sometimes Lake George, New York) with his wife Blanche. He is a veteran, previously a Missile Combat Crew Commander as a Captain in the USAF.


Andrea GeiseAndrea Geise is a graduate of the University of California, San Diego and has years of experience in marketing, outreach, and client relations. She prepares drafts of SEO recommendations and does keyword research, link building, social media promotion, and status reporting for our clients out of her home office in California.

In addition to homeschooling her young son, Andrea spends her time immersed in permaculture, homesteading, traditional cooking, and herbal remedies.


Sophia Tracht is a graduate of the University of California, Berkeley, and has a solid background in writing and editing and has worked in a variety of fields, including finance, publishing, and technical recruiting.

Sophia does keyword research, drafts optimization recommendations, and does link building for our clients. She lives with her family in Southern California, where she spends her time homeschooling, reading, writing, taking brisk walks, making home-cooked meals, and tending to their small flock of backyard chickens.