Reporting Your Web Site Ranking
SEO Progress Reports
What do we report?
Rank Magic provides detailed reporting of your web site ranking in Google, which handles he lion’s share of all searches in the US. The reporting shows a number of things:
- Overall Visibility Statistics such as
top position rankings- rankings on page 1, 2, and 3-5, and those that don’t make the top five pages
- overall trend of your rankings over time
- and much more
- For each of your keywords we show
- the current rank of that keyword
- how many positions the keyword has climbed or dropped since the previous report
- the ranking trend of the keyword over time
- how your ranking for each keyword compares with your top 3 competitors
All of this is reported monthly
When does Rank Magic report on your keyword status?
Once the keyword identification, prioritization and selection process has been completed and you’ve selected the essential keywords for your web site, Rank Magic provides a report of your initial search engine rankings. These are your search engine rankings before any changes have been made to your web site, and they act as a baseline. 
The only difference between the format of this report and all of the others is that there are no prior results to compare with on this report so there is no trend to display.
Monthly updates
Thereafter, your report is updated monthly, and we send it to you along with lots of additional information about your online authority, traffic, and comparisons to your top thee competitors. This continues for the life of your SEO project.
Link building activity reports
Since your link popularity and domain authority are so critical to your rankings, we report separately on our efforts to improve that, and track our progress graphically. We report monthly on how your link popularity compares to a half dozen or so of your top competitors on four critical metrics.
While search engine rankings are often persistent over many months or years, they can be subject to change. The algorithms used to rank web sites change all the time. And new competitors may emerge that also can affect your positioning. As a result, we recommend that you keep an eye on your hard won web site rankings with a monitoring program that continues these monthly reports.
Website traffic
Of course the reason we care about rankings is that they drive visitors to your website. Our monthly reports include data from your Google Analytics and report to you monthly about your website traffic. That’s the bottom line proof that your SEO is really sending more potential customers to your website.
Love that you also put a graph so we can see a visual report.
Thanks, Edward.
I hope you don’t mind that I removed the unethical link you inserted for one of your clients; Google disapproves of that.
Do you offer a free trial for your users to play around with the reports? Is it customizable?
Sorry, Mike, but no we don’t. Keyword Status Reports are generated by Moz and setting them up for you takes a decent amount of time. Also, my agreement with Moz has a limit to how many clients I track there, so offering freebies could run me out of capacity.
Where do you generate the data for the reports? Do you use Google Analytics?
Thanks for asking, John. We generate link authority comparison reports manually. Keyword status reports come from Moz and they do use your Google Analytics for traffic reporting. Beyond that, we track additional data behind the scenes and report on it only sporadically unless something significant jumps out of that tracking.
Thanks for sharing this great article.
Thanks for reading, Jan. I see you tried to include an unethical link to one of your clients; I hope you don’t mind that I removed it.
Great! I like the mission of your company, will discuss this with my team. Thanks for the details.