Google’s Next Big Algorithm Update Postponed
Page Experience update bumped by a month
The launch of Google’s coming page experience algorithm update scheduled for next month has been moved to mid-June.
This major algorithm update makes Core Web Vitals a new ranking factor. Those of us who are working to get ready for it now have an extra month. Google released a statement saying that the Page Experience update will begin to roll out in mid-June, but won’t be fully integrated into search rankings until the end of the summer.
Google explained:
“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”
While this update is a significant one, I don’t anticipate it having a dramatic impact on your search rankings, at least not for many months. That’s because Google has more than 200 ranking factors that go into where you show up in the search results for any particular keyword phrase. While this may be more important than a good number of those, it’s still going to have a relatively small impact.
Nevertheless, if you haven’t started to address these page experience factors, I encourage you to read our blog post, 7 Steps to Prepare for Google’s Page Experience Factor.
More than half of all website visits are happening on cell phones. As a result, Google’s index of website content is looking only at mobile friendly content. If your website isn’t mobile friendly, it’s awkward to use on a phone and people are likely to abandon you and look up a competitor instead. For that reason and others, Google is reluctant to rank highly websites that aren’t mobile friendly. In general, I recommend 
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Some of this is a function of your website itself, but some may also be a function of your web hosting company. For most of us, this is the technical stuff that we leave up to our web designer or web host. To check how your own website stands up to these, there are a number of tools you can use. 
A key measure of readability is the reading level, usually expressed as a grade level. Unless you’re writing a technical thesis, you don’t want your writing to be at a grade level 13 or higher. In general you should target a grade level of no higher than eighth grade. A quick and easy test for your web pages is available at 
Beyond the reading level of your content, it also needs clarity. Is it easy for the reader to determine the point you’re trying to make? People typically scan content first to decide whether to read it carefully. A web page that’s set up for quick and easy scanning makes that easy.
Pop-ups are not necessarily bad if they’re small enough. The problem is 
If your website gets hacked or contains malicious software, you can count on getting weeded out of Google’s search results. Make sure your website and your web host are safety conscious and have appropriate protective software in place.
If your website doesn’t have an SSL certificate, when people look at it in Chrome they will see indicator that your site is “not secure”.
Get reviews on a good number of other sites, too. Facebook, Yelp, DexKnows, SuperPages and CitySearch are good ones. Also any vertical directories you’re listed on. You can suggest that delighted customers review at some of these places. You also need to monitor any reviews you get and respond to them whenever possible. A positive customer-focused response to a mediocre review can leave a very positive impression.
#4 Domain Authority and your link profile
Time onsite is something that Google tracks and most people aren’t aware of it. When someone clicks on your site and stays there awhile, perhaps exploring additional pages on your website, that tells the search engines that your site was an excellent match for that search. The longer they spend on your site, the more good information they must’ve found there. That makes you look really good in Google’s eyes, and will help you rank higher in the future.
Google’s next big algorithm change for Page Experience is planned for launch next year. It will measure user enjoyment of web pages using both old and new specific ranking factors, grouped into a page experience score. Google explains it:
This is it really obvious on a phone. Your website should look different on a phone than it does on a desktop computer. But you don’t want to have a separate mobile-only websites like some people did in the early days of the smart phone. You want the same information available on a phone that’s available on a computer, since Google is using a 
When a user tries to go to a page that isn’t where they think it is, they get a 404 Page Not Found error. If there are links on your site that point incorrectly to content on you’re website, your shooting yourself in the foot. It’s a poor user experience if you send your users to pages that aren’t there. It’s important to scan your website and make sure you clear up any of those.
The Internet expression TL:DR has become popular lately. It means “Too Long: Didn’t Read”. If your web page is too long or too dense and intimidating, people may leave before they digest what you’re trying to say. That doesn’t mean you need to have short pages with little content on them. On the contrary. But you can reduce the density of the page with effective implementation of images and white space.
A CTA is a 
Google has stated that there are more than 200 SEO ranking factors that control where your website ranks when people search for what you do or sell. They are not all weighted equally: some are exponentially more important than others. And it helps to know which are the most important so that you can spend your time as wisely as possible improving your website for good search rankings.
Relevance of your page content. Clearly, this earns the top spot because if your page isn’t highly related to what was searched for, Google will never want to show it. The focus of your page content needs to be highly relevant to the search. The most common violation of that is when a local service-oriented website has a Services page that lists all the services they offer. Unless each bulleted service links to a page that’s all about that specific service, it’s a wasted page. I often have to explain that a page that’s about everything you do is really not about anything you do.
Quality of your link profile. Your importance or authority on the web is very heavily dependent on your inbound link profile. That’s the number and quality of other websites that have links pointing to yours. Each one of those inbound links is a vote for you. But web pages that have a high authoritative score help you much more than pages with less authority.
Domain E-A-T: Expertise, Authoritativeness, and Trustworthiness. 
Quantity and Diversity of Linking Websites. This refers to your inbound link profile. It’s important to have not just a lot of inbound links to your site, but to have them from different 
Load Speed. How fast a page downloads is important for two reasons. First, it’s a ranking factor at Google, so a slow page is unlikely to rank as highly as a fast page, all other things being equal. Second, the likelihood of someone abandoning your page before reading it — and going back to the Google results increases dramatically with how long your page downloads to a user’s browser or phone. That’s called a “