• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • facebook icon
  • twitter icon
  • linkedin icon
(973) 887-0778
Rank Magic

Rank Magic

SEO for small and very small businesses.

  • Home
  • About Us
    • Why Rank Magic?
    • The Rank Magic SEO Team
    • Selected Clients
    • Testimonials
    • Strategic Partners
    • Business Presentation on Internet Visibility
    • Contact Us
    • SEO Ethics
    • NJ SEO Company – Small Business SEO & Local SEO Experts
  • SEO
    • SEO is an Essential Part of Internet Marketing
    • Our SEO Services Help More Customers Find You
    • The SEO Process
    • Keyword Selection
    • SEO Recommendations
    • Search Engine Submissions
    • Monitoring SEO Results
    • Link Building for Ranking Authority
    • Local Search Optimization
    • Canonicalization
    • SEM Pay Per Click Ads
  • Local SEO
  • SEO Blog
  • Contact Us
Home » PPC/sponsored links

PPC/sponsored links

February 18, 2019 by Bill Treloar Leave a Comment

7 Trends for Successful Digital Marketing (Infographic)

On February 18, 2019 / email, local search, marketing, page content, PPC/sponsored links, SEO practices, social media / Leave a Comment

There’s a lot going on in digital marketing lately. For your small business to compete successfully, you need to be aware of and respond to current trends and changes in internet marketing and digital marketing more broadly. Here are the 7 top trends to be aware of:

  • SEO
  • Social media
  • Video
  • Email marketing
  • Paid advertising
  • Lead generation
  • Content marketing

Below is an excellent overview of the most important trends in digital marketing you need to watch. Thanks to the folks at Serpwatch for all their hard work on this.
7 trends in digital marketing for small businesses to be aware of.

March 20, 2014 by Bill Treloar Leave a Comment

Do AdWords customers get special treatment?

On March 20, 2014 / Google, PPC/sponsored links, SEO practices / Leave a Comment

If you buy Google Ads, can you get special treatment?

Google has long said that buying AdWords ads doesn’t help your rankings in the search results. But someone recently asked why his AdWords rep couldn’t help answer some questions about his organic rankings.

Google’s Matt Cutts answers the question.

Need help with your organic rankings? If Google can’t help, Rank Magic can!

January 29, 2013 by Bill Treloar 15 Comments

Does Buying Google Ads Help Your Rankings?

On January 29, 2013 / Google, PPC/sponsored links, SEO practices / 15 Comments

Google AdWords logo

The Myth That Just Won’t Die

[Updated 2018: AdWords is now Google Ads.]

Almost 90% of searchers ignore the Google Ads.Does participating in Google Ads (Google’s Pay Per Click or PPC program) help your non-PPC rankings?

The corollary to that is the question:

Does Google punish sites that don’t pay them for for Google Ads by lowering their rankings, thus encouraging participation in Ads where Google makes money?

The SEO Myth That Just Won’t Die

Click To Tweet

The Answer is No.

Google AdWordsThe answer is No.  Always has been and always will.  The simple reason is that doing this would reduce the relevance of Google’s main organic rankings.  Consequently, Yahoo, Bing, Ask, or another search engine would unseat them as the Big Dog of search.

More savvy searchers typically skip over the PPC ads because they understand the sponsored links up top aren’t there because they’re the most relevant match for your search.  Those top-ranking PPC links are there largely because the advertiser is willing to pay more than others for your click.

A blog post over at WSI said it well:

No, buying Google Ads won't raise your organic rankings.Doing AdWords does NOT directly help or effect rankings.  Integrity in this area is a cornerstone of Google’s business. If this were violated it would damage Google beyond repair, not to mention a slew of legal actions.  Google would never risk those consequences.  Google has stated over and over that AdWords advertising will not affect rankings.  I don’t always believe Google but….

I have been managing Adwords and doing search engine optimization for my clients for many years.  I have managed every combination of clients that do or don’t do AdWords combined with SEO.  There have also been cases where SEO clients stop doing AdWords, or start doing AdWords.  I can say that I have never seen anything that indicated that AdWords affected rankings.

There are a number of reputable SEO research firms that study this issue and every one of them has come to the same conclusion: AdWords does not affect rankings.

Does Buying Google Ads Help Your Organic Rankings?

Click To Tweet

My experience is completely in agreement with that assessment.

There’s a place for Google Ads, of course.  And it’s true that if you show up in both the ads and the organic results on the first page it super-validates you as a site that searchers will want to click on first.  But Google Ads itself has no impact on how highly you rank in the organic results.

Bottom Line: Google Ads won’t help your organic rankings. Only SEO can do that.

Need help improving your online visibility? That’s what we do!  Click here to get in touch or call us at 1-866-RANKMAGIC.

Average Rating:
5.0
Total Number of Reviews:
6
 
  • January 16, 2023
    Jamie F
    Amazing Service! Bill and rank magic took my business to the next level by cleaning up my business information across the internet. My google search referrals went up 39 percent in just months of using RanK Magic!
    Rank Magic
    Thanks, Jamie. I'm thrilled, too, with your results so far. I look forward to continued improvement.
  • September 30, 2022
    Jennifer N.
    We are absolutely thrilled with the results we have gotten while working with Rank Magic. The nature of this type of marketing makes it a little challenging to measure results. However, for us we have a pretty solid way to know that this is working. Since starting with Rank Magic we have been able to reduce our monthly spend on our paid advertising because our organic traffic has increased to the number of visits we used to get on the paid traffic. We would recommend Bill and his team to anyone who wants to increase their website traffic and grow their business
    Rank Magic
    Thanks, Jen. I'm pleased with what w've achieved for you so far and look forward to increasing your visibility and traffic even more.
  • March 10, 2022
    Zuri, P G
    Bill offered very thorough information in my consultation and provided me with varying levels of information on how to get started getting the best from my website. Looking forward to working with Rank Magic in the future.
    Rank Magic
    Thanks, Zuri. If you plan to act on any notes you took during your audit, feel free to call me with questions; there's no need to wait until we're working together on a billable basis. I'm eager to see you showing up on Google.
  • March 4, 2022
    Ryan M
    Bill Treloar and his team are fantastic! Our SEO rankings have improved a lot since we hired Rank Magic!
    Rank Magic
    Thanks, Ryan. It's a pleasure to work with you and your success is gratifying to me, too.
  • March 2, 2022
    Jamie F
    wonderful and concise information. Very focused on what I am doing well and what needs to improve and how RankMagic can help.
    Rank Magic
    Thanks, Jamie. I'm glad you found our session helpful. I look forward to helping you bring in much more business from local searches.
<
1
2
>
 
Around the Web
5.0
Full Star
Full Star
Full Star
Full Star
Full Star
14 Google Business Profile reviews
4.5
Full Star
Full Star
Full Star
Full Star
Half Star
8 MerchantCircle reviews
5.0
Full Star
Full Star
Full Star
Full Star
Full Star
6 Facebook reviews
Full Star Half Star Empty Star

Primary Sidebar

More Links

  • Why Rank Magic
  • Our Staff
  • SEO Clients
  • Testimonial
  • Strategic Partners
  • Free Live SEO Training
  • Contact Us
  • SEO Ethics Statement
  • NJ Small Business SEO in East Hanover
  • Upstate NY Small Business SEO in Lake George

What’s Related To This

  • SEO is an Essential Part of Internet Marketing
  • Our SEO Services Help More Customers Find You
  • Our SEO Process
  • Keyword Research & Selection
  • Optimization Recommendations
  • Submitting to Search Engines
  • Frequent Progress Reports
  • Building Link Popularity
  • Local Search Optimization
  • Canonicalization
  • SEM & Pay Per Click

More Information from us

Free Overview & Pricing Guide Sign Up For Our Newsletter

Sign up for our Email Newsletterinks on page

It comes out monthly and highlights the best blog posts from the previous month.

Sign Up For Our Newsletter

Think you can benefit from our help?

Free Overview & Pricing Guide

Categories

  • analytics
  • Bing
  • blogs
  • browsers
  • canonicalization
  • copywriting
  • directories
  • domains/URLs
  • email
  • Google
  • keywords
  • links
  • local search
  • malware
  • marketing
  • miscellaneous
  • page content
  • PageRank
  • PPC/sponsored links
  • Rank Magic
  • redirects
  • search engines
  • SEO companies
  • SEO practices
  • social media
  • Uncategorized
  • user experience
  • web design
  • Yahoo

Tags

+1 algorithm changes AOL article marketing black hat SEO bounce rate Choose an SEO citations content conversion core web vitals customer focus description domains-URLs doorway pages duplicate content EMD first impressions Google googlebomb humor infographic keyword density keyword stuffing local long tail keywords meta tags mobile nofollow page speed page title Panda Penguin Pigeon Possum PowerListings presentations redesign reputation management reviews ROI schema security sitemap spam

Archives

Blog Directories

SEO blog blog directory Computer related consulting services in East Hanover

Top Seo Agency in Elizabeth

Footer

Rank Magic, LLC

SEO for Small Business

NJ SEO company helping small and very small businesses nationwide compete online from offices in East Hanover, New Jersey

Social

  • linkedin icon
  • twitter icon
  • facebook icon

  • Home
  • SEO
  • SEO is an Essential Part of Internet Marketing
  • Our SEO Services Help More Customers Find You
  • Rank Magic’s SEO Process
  • Link Building
  • Multiple URLs (Canonicalization)
  • Keywords
  • Optimization Recommendations
  • Local Search Optimization
  • Submitting
  • Reporting
  • PPC Pros & Cons
  • About Us
  • Staff
  • SEO Clients
  • Testimonials
  • Strategic Partners
  • Blog
  • Contact Us
  • Overview & Pricing Guide Signup
  • Other Links
  • More Resources
  • Site Map

© Copyright 2005-2022 Rank Magic, LLC. All Rights Reserved | Web services by TAG Online, Inc.
BACK TO TOP

  • Home
  • About Us
    ▼
    • Why Rank Magic?
    • The Rank Magic SEO Team
    • Selected Clients
    • Testimonials
    • Strategic Partners
    • Business Presentation on Internet Visibility
    • Contact Us
    • SEO Ethics
    • NJ SEO Company – Small Business SEO & Local SEO Experts
  • SEO
    ▼
    • SEO is an Essential Part of Internet Marketing
    • Our SEO Services Help More Customers Find You
    • The SEO Process
    • Keyword Selection
    • SEO Recommendations
    • Search Engine Submissions
    • Monitoring SEO Results
    • Link Building for Ranking Authority
    • Local Search Optimization
    • Canonicalization
    • SEM Pay Per Click Ads
  • Local SEO
  • SEO Blog
  • Contact Us