Search engine optimization for small and very small businesses.

Archive for the Rank Magic Category

NJ Presentation: The Secrets of Do-It-Yourself SEO

Sponsored by SCORE of Northwest New Jersey

I’ll be presenting at Fairleigh Dickinson University on Wednesday, May 8 at 6:30 PM.

The presentation is focused on small businesses and startups, and will explain the essentials of search engine optimization, focusing on things you can do yourself.  If you have more time than money in your startup or small business, invest some time in making sure that you show up in Google when potential customers are looking for someone who does what you do.

Click here to register.

Score presentation for New Jersey small businesses on SEO.

I hope to see you there!

Click here to register.

Nailing Your Online Presence


Nailing Your Online Presence

Live presentation with breakout sessions
to answer your questions.

Tuesday, October 11, 2016

Nailing Your Online Presence presenters: Bill Treloar of Rank Magic, Patti Singer of Follow Me Social Media Consulting, Sue Toth of Editing & More by Sue, and Valerie Paik of TAG Online.

Website, Facebook, Content, Twitter, SEO – it’s just so much to master! If you’re having trouble making sense of your online presence, we can help.

The presentation will start with a panel discussion moderated by Walt Blau of Generic Brand Human/Ashland Studios, followed by small breakout sessions where each expert will spend time at each table answering specific questions. Come prepared with your questions about starting and maintaining a website, writing content that gets noticed, using SEO to land your company at the top of online searches, and gaining your prospects’ attention on social media.

Tuesday, October 11, 2016

8-10 am

Ashland Studios
343 New Road, Suite 3
Parsippany, NJ 07054

$25 per person

Online at
Pre-registration is required

For more info, please contact Bill Treloar at Rank Magic.

If you think friends or colleagues will be interested in this event, please share it with any of the buttons on the left. And if you think it warrants a Facebook Like or a Google +1, you’ll find buttons for those at the top.

A Few Recent Rank Magic Clients

Appreciating New Clients Who Joined Us This Year

I’d like to recognize some of the relatively new Rank Magic clients that joined us in 2015.

logoBlack River Landscape Management specializes in landscape and garden design, and the creation of beautiful backyard hardscapes in Morris County, New Jersey. They also provide lawn maintenance and snow removal services.

Laurel Lund iLaurel Lund: LL Style Studios a professional personal image consultant serving Des Moines, Iowa. Operating as LL Style Studio, she offers a Dress for Success program helping women select professional business attire whether dressing to impress on the job or for a job interview.

logoCMT Sound Systems specializes in full-service audio visual and sound system rentals, including movie projectors & screens, video equipment, PA systems, DJ equipment, lighting, staging, and more. Serving customers throughout New Jersey and New York.

Inroads to OpportunitiesInroads to Opportunities specializes in all types of unit packaging, as well as both hand assembly and conveyor assembly services, including product labeling, hand sorting, and collating and inserting for businesses throughout the New Jersey, New York, and Connecticut area.

Jemco ReglazersJEMco Reglazers offer expert bathtub restoration, resurfacing & repair, and shower tile reglazing for customers in Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, and Union counties in north and central New Jersey.



ACAP - Academy of Clinical and Applied PsychoanalysisACAP is the Academy of Clinical and Applied Psychoanalysis providing  mental health counseling training and graduate education in northern New Jersey including CEU/continuing education for teachers, nurses, MFT, social workers, mental health counselors, and psychologists.

If you’d like to join these fine organizations as a client of Rank Magic, please let us know.

6 Reasons You Need SEO

Reasons you need SEOThe folks over at Huffington Post recently wrote about six important reasons small businesses need SEO.

I encourage you to read their article to fully understand the six reasons; I don’t want to plagiarize it here. It’s worth the quick read, though, especially if you’re a small business. As a teaser, here are the six reasons in bullet point form.

  1. SEO delivers a high ROI (Return On Investment).
  2. SEO really does work.
  3. The need for SEO will never go away.
  4. Your competition does it.
  5. Your customers are mobile and searching.
  6. Everyone looks for businesses online.

Agree? Disagree? We’ll value your comments below.

Ned help with your SEO? Rank Magic can help.

We Are 100% Green

Going Green

We have always been environmentally aware, and have been moving toward renewable energy for a long time. We’ve just made a big improvement and wanted to tell you about it.

Solar hot water systemSolar Hot Water

In 1975 we took advantage of solar energy incentives from the Jimmy Carter administration to install solar hot water panels on our roof. In the winter they pre-heat our water to about 85° before it goes to our water heater, which is a significant improvement over the roughly 55° town water coming into the building. In the summer the roof panels heat our water to 150°. Woo-Hoo!

Solar Electric

In 2006 we installed solar PV panels on the roof, and have been generating about 2/3 of all our electricity use from them ever since. We can’t go completely off-grid though because the panels generate nothing at night or when they’re snow-covered  — and we can’t generate more than about 2/3 of our electricity because we ran out of roof space. Nevertheless, our solar electric decision has turned out to be an excellent one in terms of reducing our energy costs and our carbon footprint.

Rooftop solar paanels

The Green Grid

We have now changed our electricity supplier to one that generates all of our electricity from wind farms. So even the electricity we get from the local power company is now green energy. We’ve just done this; it adds only a couple of cents per KWH to our electricity cost, and we’re not polluting air and water or contributing to global warming for any of our electricity anymore.

Green Natural Gas

100% GreenWe’re now getting our gas from landfill generation. Decomposing waste in municipal landfills produces gas, which is a mixture of about half methane and half carbon dioxide. These landfills are the third largest source of human-made methane emissions in the United States, and methane extracted from them is the source of our natural gas now. Not only are we no longer relying on fracking and other destructive methods of extracting natural gas, we’re also using methane that would otherwise have vented into the atmosphere. That’s a good thing because methane has 25 times the global warming impact as carbon dioxide does.

Other Than That

Other than that, we’re still the same personal, all-American, hand-crafted, non-automated SEO company we’ve always been. Going green hasn’t changed how we work with our clients, but if you’ll feel better working with an environmentally conscious company, that’s just another reason to consider Rank Magic. Get in touch to see how we can help you.