Search engine optimization for small and very small businesses.

More Marketers Concerned About Click Fraud

Click fraud is a growing concern for advertisers and agencies alike, according to research by the Search Engine Marketing Professionals Organization (SEMPO).

Click fraud drives up the costs of pay-per-click (PPC) advertising, and is sometimes used by an unethical company to drive up their competitor’s marketing costs. Just another reason we believe the smart approach is to focus on the “organic” search results that aren’t subject to such nefarious tactics.

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