Search engine optimization for small and very small businesses.

New Research Highlights the Importance of SEO

New research has highlighted the importance of search engine optimization (SEO) and PPC for firms looking to boost their online presence.

Recent research found that nearly half of all Internet users spend a third of their time spent online searching, and 43% of users are likely to click on links because they are on the first page of results.

The survey also found that most people search using three or four keywords, underscoring the need for SEO efforts to look beyond two-word or single-word search terms.

Read the entire story from IT Week here.

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