Search engine optimization for small and very small businesses.

Archive for the search engines Category

Search Engine Market Share

Search engine market share- Google then Bing and then YahooWe haven’t reported on the respective market share among the three top search engines for more than a year and a half, and we see most trends continuing. About three years ago Google had 64% of all US searches, Yahoo had 16% and Bing had 14%. That changed n 2012 when Google’s share improved to 66%, Bing improved  to 15% and Yahoo dropped to 13%, their lowest share of the market yet. That moved Bing into second place for the first time.

Google & Bing Up, Yahoo Down  — Again

Now Google’s share has improved to almost 67%, Bing is up to 18% and Yahoo is down to 11%, their lowest share of the market yet. Ask has about 2½ % of the search market and AOL continues to come in at about 1½%. So the big three still monopolize search and their share has increased over the past year and a half, from 94% to 96%. That’s why in our reporting, we don’t bother with rankings other than at Google, Yahoo & Bing.

Need help getting found in Google, Bing & Yahoo? Request our Overview & Pricing Guide via the button on the right.

Search Engine Market Share

New search engine ordering - Google then Bing and then YahooWe haven’t reported on the respective market share among the three top search engines for a little more than a year, and we see some new trends going on. A year ago Google had 64% of all US searches, Yahoo had 16% and Bing had 14%. That’s changing.

Google & Bing Up  — Yahoo Down

Now Google’s share has improved to 66%, Bing is up to 15% and Yahoo is down to 13%, their lowest share of the market yet. That moves Bing into second place for the first time.

Ask has about 3% od the search market and AOL comes in at about a percent and a half. So the big three still monopolize search adding up to 94% of all searches.

Need help getting found in Google, Bing & Yahoo? Request our Overview & Pricing Guide via the button on the right.

The Evolution of Search in 6 Minutes

Interesting video from Google on the evolution of search, from Larry Page & Sergey Brin’s initial graduate project at Stanford to where it’s headed in the future.

Bing & Yahoo Search Share Increases

Last month, Bing and Yahoo increased their share of total US searches, at the expense of Google.

BingGoogle now accounts for 64% of searches, Bing powered search  accounts for 30%. Both Bing and Yahoo are powered by Bing now; Yahoo gets 16% of searches and Bing gets 14%. All the remaining search engines split the remaining 6% of US searches.

Google’s share is down  by 3% last month, Bing’s share is up 6% and Yahoo’s share is up by 5%, continuing the improving trend for the Bing-powered search engines.

Bing Now Powers Yahoo Search Results

Yahoo!The Yahoo/Bing “merger” has happened within the past two weeks in the US and Canada. Searches on both Yahoo and Bing are now powered by Bing’s index and pay per click (PPC) results on both will be combined soon. Both companies see this as a big deal, especially in terms of helping them compete with search goliath Google, which still gets about 70% of all searches.

BingThis doesn’t, however, mean that results on Bing and Yahoo will be identical. While both are using the same index (the list of pages on the web with information about their content and linking), the two search engines maintain different algorithms. That means that different ranking factors are being weighed more or less heavily by each of them.

We can expect rankings in Bing and Yahoo to resemble one another more closely than they used to, but our client rank checking shows they’re still quite different.

Web Pro News has a video news report that goes into more detail on this and some of the implications for SEO.