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Search engine optimization for small and very small businesses.

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Search Engine Market Share

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Search engine market share- Google then Bing and then YahooWe haven’t reported on the respective market share among the three top search engines for more than a year and a half, and we see most trends continuing. About three years ago Google had 64% of all US searches, Yahoo had 16% and Bing had 14%. That changed n 2012 when Google’s share improved to 66%, Bing improved  to 15% and Yahoo dropped to 13%, their lowest share of the market yet. That moved Bing into second place for the first time.

Google & Bing Up, Yahoo Down  — Again

Now Google’s share has improved to almost 67%, Bing is up to 18% and Yahoo is down to 11%, their lowest share of the market yet. Ask has about 2½ % of the search market and AOL continues to come in at about 1½%. So the big three still monopolize search and their share has increased over the past year and a half, from 94% to 96%. That’s why in our reporting, we don’t bother with rankings other than at Google, Yahoo & Bing.

Need help getting found in Google, Bing & Yahoo? Request our Overview & Pricing Guide via the button on the right.

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You’ve Gotta Be In the First Three Pages

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iProspect, the largest SEO firm in the US has just released their Search Engine User Behavior Study. Key among the findings relating to the current search engine user community is that 62% of search engine users click on a search result within the first page of results, and a full 90% of search engine users click on a result within the first three page of search results.
Looked at it in reverse, only 10% of users ever look beyond the third page of search results. What page is your web site on?

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Ask.com Gets a Good Review

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The search engine Ask Jeeves has been reinvented, and has lost poor old Jeeves in the process. Recently, Walt Mossberg, technology columnist for the Wall Street Journal, wrote:

“Ask.com is starting from a low ranking. According to a recent study, Ask has only about 6% of the search market, compared with 41% for Google and 29% for Yahoo. Yet, Ask.com is improving fast, and is capable of playing above its ranking. …
Ask’s search-results pages are richer and better organized than typical Google results, and they give greater priority to content over ads. …
Google usually did a good job, but Ask usually did just as well, and its added features made the results more valuable. In a search for a particular digital camera, Ask’s page was topped by a picture of the camera, with links to reviews and price comparisons. Google’s page was topped by ads, followed by links to specific shopping sites. …”

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Google Sued Over Page Ranking

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A parental advice Internet site has sued Google Inc., charging it unfairly deprived the company of customers by downgrading its search-result ranking without reason or warning.
The civil lawsuit filed in U.S. District Court in San Jose, California, on Friday by KinderStart.com seeks financial damages along with information on how Google ranks Internet sites when users conduct a Web-based search.
KinderStart charges that Google without warning in March 2005 penalized the site in its search rankings, sparking a “cataclysmic” 70 percent fall in its audience — and a resulting 80 percent decline in revenue.
[Update March 2021] It seems this suit was dismissed in 2007. Not only that, but sanctions were ordered against KinderStart and one of its lawyers. Lawsuit against Google dismissed

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PubSub: Stay Updated on a Subject of Interest

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PubSub is something entirely different. It is a tool for staying constantly updated on references to a topic of continuing interest that appear in blogs, online discussions called news groups, SEC filings and news releases.
In a normal search, you type in a term and the search engine tries to match it against an index of Web sites. It’s a one-time process. But in a PubSub search, your search terms stay constant and are continuously matched against a changing stream of data gleaned from PubSub’s sources. When a match occurs, even if it’s months after you entered your search term, it pops up in PubSub and you’re notified. This seems similar to Google’s News Alert feature, but not just limited to news feeds.