Search engine optimization for small and very small businesses.

Algorithm to reduce Googlebomb impact

Googlebombs are attempts to influence the Google rankings of a page for humorous or political intent. (See a fuller description on Wikipedia.)A famous example was cited in our August 2005 blog: a search for the phrase “miserable failure” brought up the official White House biography of George W. Bush as the first result. That’s because so many people had created links on their web pages that pointed to the President’s biography with link text that said “miserable failure”. Since the technique doesn’t only work on Google, the more generic term for it is a “linkbomb”. David Letterman might call it a “stupid SEO trick”.

Now, it seems that Google is trying to spoil the fun for those pranksters. They’ve modified their algorithm to detect and disregard such Goglebombs. You can read a good overview of this, including lots of blog responses on the Google Operating System blog. If you prefer to get the information straight from the horse’s mouth, you can read Google’s take on it in the Official Google Webmaster Central Blog.

Leave a Reply