Search engine optimization for small and very small businesses.

Google Bans BMW … and Ricoh

BMW Banned from GoogleHigh Google rankings can bring lots of business to a web site. As a result, it’s tempting to try to fiddle with the system. Some forms of search engine optimization are acceptable, but others aren’t. One “black hat” technique, the use of a so-called doorway page, has apparently thrown BMW’s German language web site out of Google’s results altogether. <See coverage in Forbes>

Matt Cutts, the Google engineer famous for his blog discusses this incident along with the removal of a Ricoh web site for similar transgressions.

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