Google’s Crackdown on Low Quality “Exact Match Domains”
EMDs
We’ve blogged in the past about comments from Google that they recognize websites with an exact match to a popular query get ranked higher than they really deserve and that Google planned to address that.
Well, Google’s EMD algorithm update hit a couple of weeks ago.
EMD stands for “Exact Match Domains”. If you search for brown widgets, BrownWidget.com is likely to show up very highly, even if it’s a crappy website with no link popularity. (At this writing there’s no such website, but you get the idea.)
In recognition of the fact that low quality websites shouldn’t rank highly just because of their domain name, Google’s published the EMD algorithm update.
How big a deal is this?
This is a new algorithm change, and it will take awhile to gauge just how severe it is, but Google anticipates it will significantly impact at least 0.6% of US queries. If you have an exact match domain and see a significant dropoff in Google rankings and traffic, the antidote is effective SEO.
We can help with that.
Search engine optimization might be a valuable way for you to maximize the effectiveness of your home business online site. This is the best way to ensure that your website is reaching the largest possible audience. Seek out information on many different websites and blogs to be sure that you’re learning all that there is is to know.