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Google Pigeon Rank Explained

Quoting Google: “As a Google user, you’re familiar with the speed and accuracy of a Google search. How exactly does Google manage to find the right results for every query as quickly as it does? The heart of Google’s search technology is PigeonRank™, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University.

Building upon the breakthrough work of B. F. Skinner, Page and Brin reasoned that low cost pigeon clusters (PCs) could be used to compute the relative value of web pages faster than human editors or machine-based algorithms. And while Google has dozens of engineers working to improve every aspect of our service on a daily basis, PigeonRank continues to provide the basis for all of our web search tools.”

Google goes into some length explaining why this process works so well, including a list of FAQs. It’s well worth understanding this aspect of Google’s technology. Apologies offered: the target of this page no longer exists at Google. This was Google’s 2007 April Fool’s joke.

Please Note: If you got here because you’re looking for information about Google’s Pigeon algorithm update in early 2015, the information you may be looking for is here.

And if you need help with your visibility online just reach out to us.

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  • February 27, 2018
    Chris, T
    Rank Magic has really helped with my website exposure in search engines. Bill takes the time to explain things that I may not understand and gives me suggestions on how to make my website better and more customer friendly. I have seen an increase in traffic over the past few years which is a great feeling.
    Rank Magic, LLC
    Thanks, Chris. I'm gratified our efforts continue to help your business.
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    Rank Magic, LLC
    Thanks for this, Teri! Those review stars in Google listings really catch the eye and the actual review writeups generate trust. I'm thrilled this is working so well for you.
  • August 19, 2017
    Bob C
    always receptive, insightful, getting results because we are busy and this not our specialty area, would appreciate more direct RM contact with our web master to push / coordinate necessary improvement driven ideas from RM
    Rank Magic, LLC
    Thanks Bob. We'll be happy to involve your webmaster in our communications moving forward.
  • April 14, 2017
    Laurel L.
    Timely, personalized customer service, excellent support.
    Rank Magic, LLC
    Thanks, Laurel! I'm pleased our work is bringing you new business. Please call me if you have any questions.
  • February 28, 2017
    Vincent C.
    Rank Magic has raised my firm's visibility on the Web. Their newsletter is top-notch and their customer service is fast, responsive and accurate. And they provide all this service at reasonable cost.
    Rank Magic, LLC
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  1. I hope no one is stupid enough to think pigeons control google.

  2. what is the need of google people to place this type of false information which would ruin the companies name

    • Hi, Kamal. I don’t think this piece of satire (posted by Google’s own staff) is likely to be misinterpreted as truth by anyone. It was an April Fools joke.

  3. The new Google algorithm change named Pigeon is real and doesn’t relate to this April Fool’s from Google several years ago. We’ll report on the Pigeon algorithm change her in the blog soon.

  4. wth this is hilarious but bull

    • Yes — this was Google’s April Fool’s joke for 2007. I’ve added a redirect link for my information on the recent Pigeon Algorithm Change.

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