Search engine optimization for small and very small businesses.

Google Says Googling Is Inappropriate

Concerned over the word “Google” becoming a noun in such common usage that they lose their trademark on it (like “escalator” which used to be a trademark of the Otis Elevator Company), Google is objecting to certain uses of their popular name. An article in The Washington Post, was apparently taken to task by Google’s lawyers.

Appropriate: He ego-surfs on the Google search engine to see if he’s listed in the results.

Inappropriate: He googles himself.

Appropriate: I ran a Google search to check out that guy from the party.

Inappropriate: I googled that hottie.

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