Search engine optimization for small and very small businesses.

Long Tail Keywords

Long tail keywords versus the headLong tail keywords don’t refer to monkeys, but to the typically longer keyword phrases that are very specific to what your website is selling and what people are looking for. They’re called “long tail” because on the bell curve of keyword search frequencies, these keywords are out at the edge. These are different from the shorter and more heavily-searched keywords referred to as “the head”.

For example:

The Head The Long Tail
mountain climbing California mountain climbing tours
laundry detergent environmentally safe laundry detergent
hardwood floors recycled pine flooring
cribs convertible wood baby cribs
car repair fix Service Engine Soon light

You need an appropriate mix of head keywords and long tail keywords. Long tail keywords have less competition from competing web sites, so it’s easier and quicker to get great rankings. But they have much less search volume than head keywords. People who find you with a long tail search are much more likely to convert into a paying customer, client, or patient, but there are fewer of those visitors  to begin with. The trick is to select the long tail keywords that are most likely to convert for you.

Long tail keywords are most effectively used in PPC marketing, because you can make up for the low volume of searchers on any particular term with a large number of different keywords. It’s less effective in organic SEO, where you need to optimize for specific keywords. For organic SEO, we recommend a middle ground. Find a mix of keywords that are specific enough to convert well, but which are searched for often enough to make it worth your while.

3 Comments
  1. Well, organic SEO is the way to do it because you won’t get banned by major search engine.-:’

  2. organic SEO is always the best coz google likes natural link building:*~

  3. Thank you for putting up this article, I feel everybody will thank you for that.

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