SEO Delivers the Best ROI for Local Businesses
Search Engine Land recently published the results of a survey that examines the sources of traffic and leads to local businesses. According to the 288 respondents, organic search delivers the best ROI to local businesses. The survey found organic search delivered the most website traffic and phone calls into local businesses, which justifies the effort spent on it.
Google Places/+Local (now renamed Google My Business) comes in second and delivers almost as good an ROI, although it sends significantly less traffic to local business websites.
When asked what percent of visits to their websites come from different sources, organic search again came out on top, with local search on Google coming in second. The combination of organic search and local search account for a full 40% of all visits, dwarfing the other sources of traffic. That illustrates the importance of having good local visibility in place as well as organic SEO.
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