SEO Experts’ Favorite SEO Myths

On July 4, 2010 / SEO practices / 1 Comment

There are a lot of misconceptions out there about what does and doesn’t work for search engine optimization. A recent poll of SEO experts revealed a bunch of them. All of the following are false.

• Linking to external web sites dilutes your PageRank.
• You only need keywords in the keyword tag.
• IP address changes will hurt your rankings.
• Use of the keyword meta tag will boost rankings.
• Meta tags help rankings or are more important than visible text.
• You just have to put all your keyword phrases in meta tags on your homepage.
• I (or anyone) can guarantee a number 1 position for a particular keyword next week.
• Submitting to (hundreds of!) search engines has any value.
• That anyone can guarantee anything via SEO.
• Google Adwords can help in search engine rankings.