Title Tag: Don’t Overlook This Critical Item
The title tag is one of the most important factors in achieving high search engine rankings.
The title tag is in the HTML code of each of your web pages, and it appears not on your web page anywhere, but in the title bar of your web browser: right next to the Chrome or Firefox logo at the very top left of your browser window.
Sometimes, just fixing the title tags of your pages can improve your rankings a lot. We see this especially in web sites developed by novices. If you’ve created your own web site, you may not have thought about the title tag. If that’s the case, your title tags may all be the same — saying something like “Home Page” or “New Page 1”. Title tags like that will only help you if you sell homes or “new pages”.
You need to have your keywords in your title tags — different title tags for every page because you should have different target keywords for every page. You can include your company name on some or all of your title tags, but keep in mind that the search engines only read the first 10-12 words or 60-80 characters, so if your page is focusing on critical keywords, make sure they’re within the first 60-80 characters of your title tag
The words in your title tags show up as the headline for your listing in the search engine results page (SERP), and changing them to be more appealing or informative to potential customers may result in more click-throughs as well as higher rankings.