Why Good Web Designers Make Bad SEOs
It seems to be almost universally true that someone who is good at web design is lousy at SEO. And anyone (like us) who is good at SEO is a lousy web designer.
Why should that be?
Enter a little psychology to explain the difference between right-brain dominance and left-brain dominance. This is related (but not identical) to whether a person is right-handed or left-handed, but is far more pervasive than just handedness.
We all have, of course, two sides to our brain, but just as righties have much better fine control over their right hands than their left, we are each much stronger in either the right or the left hemisphere of our brains.
Left brain dominant people tend to:
- be text-oriented rather than visually-oriented
- be content focused rather than presentation focused
- work from the details to the whole instead of the other way around
- be sequential thinkers as opposed to conceptual thinkers.
Right brain dominated people are just the opposite in all those things.
Very few of us are equally dominant in both sides of the brain. It takes a strongly right-brained person to make an excellent web designer. That doesn’t mean they have to be left-handed, although you’ll probably find more lefties among web designers than you will among SEO consultants.
And it takes a strongly left-brained dominant person to be a good SEO consultant. Just review the characteristics listed above. You’ll see how strongly split they are between characteristics needed for visual design versus those needed for a disciplined, step by step approach to SEO.
Increasingly, web designers are beginning to appreciate the need for SEO to allow their websites to be most productive for their clients. That’s a good thing, but some of them decide to try and do the SEO on the websites they design.
That’s almost always a mistake. We see the results every day. Clients tell us their web designer has already “done their SEO” and wonder why they still have no visibility in the search engines.
You need to have different people do your web design and SEO.
You don’t necessarily need different companies to get the results you need. A web design company may employ both right-brained web designers and left-brained SEO consultants, and if they work well together that can be a terrific solution.
But if your web designer is in a small design-only company, you’ll find much greater success working with an independent SEO.