Search engine optimization for small and very small businesses.
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The Rank Magic SEO Team

Rank Magic is a small company, which permits us to offer truly personalized service. Here’s a brief introduction to the people who make Rank Magic work.

Bill TreloarBill Treloar is the owner and principal SEO consultant at Rank Magic. Bill provides unlimited phone support to clients and their web teams to implement on-page SEO. Throughout your relationship with us, Bill is ready to offer explanations and advice on anything related to your website marketing.

Bill holds a bachelors degree in psychology from Rutgers University  and an MBA in management from Fairleigh Dickinson University. He has wide experience managing both technical (information technology) and non-technical (insurance and marketing) organizations. Bill has been president of the New York Enterprise Developer Users Group, a member of the Corporate Advisory Board of the Technology Managers Forum, and an editor for an international special interest group for home winemakers in Mensa. He recently served on the Board of Trustees for the Hanover Area Chamber of Commerce.

He’s widely published in technical and business oriented publications, including having written a feature article for Entrepreneur Magazine’s web site and has been quoted more than once in the syndicated newspaper column “Ask the Small Business Professor”.

Bill enjoys cycling, music, reading, and (of course) wine, and lives in New Jersey (and sometimes Lake George, New York) with his wife Blanche. He is a veteran, previously a Missile Combat Crew Commander as a Captain in the USAF.


Andrea GeiseAndrea Geise is a graduate of the University of California, San Diego and has years of experience in marketing, outreach, and client relations. She prepares drafts of SEO recommendations and does link building, social media promotion, and status reporting for our clients out of her home office in California.

In addition to homeschooling her young son, Andrea spends her time immersed in permaculture, homesteading, traditional cooking, and herbal remedies.


Robin LanagerRobin Lanager is a 1997 graduate from Ramapo College of New Jersey with a BA in Literature.  Her professional background includes developing and implementing IT systems ranging from home grown systems to SAP R/3.

Robin drafts optimization recommendations, does keyword research, helps with social media promotion, conducts link building and reports on link popularity for our clients.  She lives in New Jersey, is married with two children and loves spending time with her family.  She also likes to write children’s stories, read, spin, play tennis and play with her kids.