Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search engine optimization (sometimes abbreviated as SEO) is the process of modifying  a website so that it appears higher in the list of results of major search engines when users search for your products or services. This is sometimes called "website optimization".

All the major search engines use proprietary systems of evaluating  web sites against keyword phrases entered by people.

Proper search engine optimization, such as that done by Rank Magic, ensures that a website appeals to all of the individual search engine ranking algorithms. And it uses "ethical" methods that are approved by the search engines, preventing your site from being penalized for employing "sneaky" or "spammy" techniques.

The Goal of Website Optimization

Our goal at Rank Magic is to always strive for that #1 ranking. You and we realize that's an impossible goal to achieve for every keyword and in every search engine, but it nevertheless is the goal. A top 10 ranking is better than a top 20 ranking, and top 20 ranking is obviously better than a top 30 ranking.

But after the top 30, you might as well not even be on the list, because so few people bother to dig down deeply enough to find you.

The Steps of Effective Search Engine Optimization

Keyword identification, prioritization and selection is the first and  arguably the most important phase of search engine optimization. Once the best keywords for your site have been selected, you need a report showing how you rank form those keywords before any optimization work is done.

Next. detailed optimization recommendations are formulated that position your  keywords on the appropriate pages, in the proper places, and with the proper frequencies to gain high rankings in the search engines.

Then those recommendations are implemented: text is rewritten, web pages are re-coded, and so forth.

Finally. the optimized pages are submitted to the major search engines so they will visit them and properly index them for effective retrieval when users search for related keywords. Once the search engines have had a chance to update their databases. you should receive a report showing exactly what results have been achieved from your search engine optimization.

An important adjunct to SEO for your site is a program to achieve adequate link popularity. Link popularity refers to the number of web pages that link to pages on your site. It's reflected in Google's Page Rank score, which can affect how highly you rank on Google. In fact, if there are no other pages with links to your site, you may not be found on Google at all!

To the extent that you've selected effective keywords, these steps should bring substantially more visitors to your website. And to the extent that your website does an effective selling job, these steps should bring in more revenue to your business. And that's what it's all about!

Contact Rank Magic today to get started on your website optimization!

What's Here?

What is Search Engine Optimization (SEO)?

The Goal of Website Optimization

The Steps of Effective Search Engine Optimization

What's Related?

Keywords

Optimization Recommendations

Submitting

Reporting

Link Popularity

Canonicalization

The Major Search Engines


A few words from one of our clients:
As a result of our website being on the first page of a search we've been booked for a month in advance!
Search engine optimization has greatly improved our business and continues to do so.  You've been very thorough with the information you provide and with follow-ups. Thanks to you business is booming!

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