Search engine optimization for small and very small businesses.

Is Your Content Good Enough for SEO?

Content is the foundation of SEO.

The purpose of an SEO campaign is to drive visitors to your website. But why do you want to do that? So they can see your content, of course.

  • Without content, you don’t have a website.
  • With lousy content (visually poor, grammatical errors, keyword stuffing, lack of organization) you have a website that chases people  away.
  • With ineffective content you have a website that fails to convert visitors into paying customers.
  • With effective content your website becomes a powerful sales tool.

But that’s not the only kind of content that’s important. You may not have realized it, but you have off-site content, too. That’s content in other places that helps promote your brand and direct potential customers to your website. What kind of content is that specifically? How about this:

  • Articles and white papers posted on other sites.
  • Online press releases.
  • An email newsletter. (Sign up for ours!)
  • Blog posts you write that are syndicated at one or more other blogs.
  • Twitter mentions.
  • Mentions at other social media like Facebook, Google+, Delicious, Digg, FriendFeed, StumbleUpon, MerchantCircle, LinkedIn and others.
  • Mentions and links from other websites related to yours.

Is your content good enough for effective SEO?

How good is the copy on your site? You have to start there because everything else drives people to your on-site copy. Is it unique? Does it provide value by providing non-obvious information and answering questions? Is it interesting to read? Is it literate? Does it funnel visitors toward a buying decision? If not, have you considered hiring a professional copywriter?

Do you have the necessary off-site copy? This is one of the most forgotten factors in SEO. You need a strong presence in as many off-site places as possible to build your link popularity and to drive more visitors to your website.

Once you’ve considered all that, you may decide you need professional help with your SEO. If so, talk to us.

  1. I try to get my sites on other site; I was a member of one site that was for small businesses, but I wasn’t getting any value out of it and they started charging for all of the memberships.

    When it comes to having our blog content elsewhere, should we also focus on content PLUS making sure we’re connecting with well ranked blogs too or should we just focus on the content? Thanks.

  2. Hi, Kimberly,

    You’ll have to evaluate the cost of any blog aggregators that charge a membership fee. The ones we participate in are all free.

    Many SEOs will say you should focus on content and all else will follow. But that can take a long time, and getting your blog noticed out there in the social media scene will hasten that process.


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