Search engine optimization for small and very small businesses.

301 Permanent Redirect: How To

301 permanent redirectA 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.

So says an article in The SEO Toolset.

You can test your redirection with their  Search Engine Friendly Redirect Checker. The article then goes on to provide almost a dozen ways to accomplish a 301 redirect under different circumstances.

Of course, it probably not really that easy. Last July we had a sobering view of the pain that can ensue when you change the URLs of pages that enjoy good rankings in the search engines. Caveat emptor!

Update: Here’s another very helpful article on 301 redirects from Hosting Pill.

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