Search engine optimization for small and very small businesses.

Search Engines Are Crucial To Marketing

It’s hard to overstate the importance that search engine success plays in marketing and advertising campaigns. That’s according to David Verklin, CEO Carat Americas and chairman of Asia Pacific, who delivered a keynote address recently  at a summit about search marketing arranged by Yahoo.

Verklin also proposed to the audience of about 100 advertising executives that they employ a so-called “Web first” strategy, centered around using search engines to send consumers to a client’s web site as a first stop.

Often what works for the big guys also works for us small-frys! Read the full story by MediaPost Publications here.

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