Search engine optimization for small and very small businesses.

5 Tips for Avoiding Deceptive SEO Companies

Avoid black hat SEO techniques.There are deceptive SEO companies out there — we refer to them as “black hat” companies who use unethical techniques to get your site near the top of the rankings. Their techniques often work well in the short term, but they don’t produce long-term results and often they can get your web site banned from the search engines.

Small Business Trends has an article on 5 things that may reveal a black hat SEO company:

1 – keyword stuffing
2 – overuse of bold text and links
3 – hidden links
4 – complicated link schemes
5 -multiple domains or subdomains with essentially the same content

See the article for the complete skinny on these shady techniques.

  1. You have won me over!

    • Thanks, Stephanie. For more on this, click on the category “SEO companies” in the category list on the right. Hope That Helps,

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