Search engine optimization for small and very small businesses.

Successful Local Search Results

In a recent article on Search Engine Journal, Ryan Caldwell offered three keys to success with local search.

local search results

  1. Anchor Text and Authority — get links from authoritative local sites, and make sure the anchor text (the clickable text of the link) contains keywords and, if possible, a geographic reference.
  2. Local Links — see what local sites are linking to your local competitors and get links form those same sites.Ryan also recommends you get links from DMOZYahooBOTW and Business.com.
  3. Local Citations — these are like little testimonials, and they can help alot.  Ryan suggests getting people to give you citations at places like Google’s Local Business CenterYahoo LocalYelpSuperPages and infoUSA.

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