Search engine optimization for small and very small businesses.

Why People Use Different Search Engines

For the question of why people use particular search engines, top reasons for each major service were:

  • Google: 68 percent say it’s because it has the best results.
  • AOL: 65 percent say it’s because they are doing other things at AOL, like checking mail and other non-search activities.
  • MSN: 63 percent say it’s just like AOL, because they are doing other things there.
  • Yahoo: 52 percent say it’s just like AOL, because they are doing other things there. Yahoo got the second highest marks for having the best results after Google, with 33 percent choosing that reason.

The report found that AOL and Google users were the most likely to notice sponsored links (82 and 81 percent, respectively) while MSN users were the least likely to notice them (69 percent).

Read the full  Search Engine Watch blog entry here.

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